The ability to step outside no matter the weather and feel like you are one with nature, not hindered by anything or anyone, is a problem that Timberland was born to solve. Like any brand that has a rich and distinctive focus, Timberland’s start was not as straightforward. For one thing, the Timberland brand that we know today was not always known as Timberland.

The brand started in 1952 as the Abington Show Company, and the name Timberland came about in 1973 when the original – and now timeless – waterproof boots named the “Timberland” were created. Because of the extreme success of the boots, five years later the brand decided to change its entire name to be named after the boots that shifted the brand to icon status. But despite the fact that the brand name was changed, that same streak of hard work, innovation, and a passion for the outdoors that started in 1952 remained at the heart of the brand’s identity.

Born from a need to inspire and equip everyone to take a step outside and unite to make the world better, Timberland definitely started as an innovator of footwear, but that’s not all this innovative outdoor brand does. Timberland also produces and designs its line of jackets, sunglasses, and even t-shirts. But every piece that comes out of the Timberland machine is designed with one thing in mind: how to make anyone’s outdoor experience the best it can be. Even more, so recently, anything designed by Timberland puts a lot of consideration on its impact on the nature it steps out into. After all, the outdoors are Timberland’s biggest partner, and creating environmentally conscious materials that are crafted for longevity is the best way to be considerate of that partnership. Promising to not only minimize the impact on the environment but to someday reach net positivity, sustainability is imbued in Timberland’s products and brand identity.

Timberland sunglasses naturally evoke the spirit of the brand, coming in different shapes and colors to suit every face and every style, from the most classic aviator sunglasses to the modern rectangular, square, and round-shaped sunglasses. Staying true to the values of the Timberland brand, all sunglasses in the Timberland collection have sleek frames and polarised lenses, always offering both style and performance while giving you the cleanest and crispest view to enjoy your time in the outdoors.

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