Adidas needs no introduction. The iconic brand has been the epitome of athletic focus since founder Adolf ‘Adi’ Dassler created a pair of spiked running shoes in his mother’s house in Herzogenaurach, Germany in 1924. Dassler took that determination one step further in 1936 when he managed to persuade U.S. sprinter Jesse Owens to use his handmade spikes at the Summer Olympics, which he then used as he won four gold medals, ultimately solidifying the name and reputation of Dassler shoes in the athletic community worldwide.
Up until then, it was still Dassler shoes; it remained that way until 1949 when it was stylized as Adidas, and the now-iconic three stripes synonymous with the Adidas brand weren’t added until 1952. Since then, Adidas has gone on to become the largest sportswear manufacturer in Europe and the second-largest in the world, and has expanded well beyond sportswear, now producing mobile accessories, watches, eyewear, bags, baseball caps, and socks. Adidas has done several collaborations with well-known designers, including Jeremy Scott, Alexander Wang, and Raf Simons, and has also reached out to several celebrities – including Beyoncé, Kanye West, Pharrell Williams, and Stan Smith – to create some of the company's most notable and coveted pieces.
Adidas eyewear, like everything else produced by the brand, boasts functionality and quality with streamlined designs to ensure a perfect fit that eliminates distractions so you can focus on your goal. Developed by athletes for athletes, Adidas sunglasses are made for every athletic occasion, whether you are out in the sun playing a game of handball or out for a run by the beach. You will find everything from everyday essentials to athletic sunglasses with designs made to meet your needs on and off the field.
You can choose from a range of styles, such as vintage-inspired frames or modern designs to accent your outfit; you can even get tinted ski goggles that you can use on the slopes so you can enjoy those incredible views from the top of the mountain. Every Adidas eyewear product is created to have a secure fit, to ensure the maximum field of vision and protection, to last for a long time, and to ultimately feel as comfortable as can be. Above all, each pair of Adidas sunglasses are equipped with Adidas lens technology, which boasts its fair share of qualities, such as ensuring a brightening effect despite high light absorption for enhanced contrast, LST Contrast to sharpen perception in all light conditions, and LST Vario to guarantee excellent vision in any light adapting to different light conditions. Lenses are also polarized to protect eyes from harsh light and are hydrophobic, ensuring a clean surface against dirt and water.
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