The Guess story starts when the four Marciano brothers – originally from the South of France - decided to make Los Angeles their home and the home of their dream brand. They quickly cemented themselves as the luxury jean brand of the 80s, combining the legendary glamour of Hollywood with a dash of the effortless chic of the French. With the founding brothers’ business savvy, the intense grasp of their brand, and outspoken designs, Guess quickly grew from a denim pioneer into a lifestyle brand that encapsulates more than just stone-washed jeans, known now worldwide for innovative denim, sexy dresses, iconic logo pieces, shoes, handbags, accessories, eyewear, and more. The brand name came to be when one of the Marciano brothers kept seeing the same McDonald’s advertising slogan on the drive to their office: “Guess what’s in our new Big Mac?” Talk about the power of good advertising. The word choice stuck with them, and the brothers decided to adopt it for their brand and it soon became the name on their headquarters building on Olympic Boulevard – just down the street from the billboard that originally inspired them. The Marciano brothers represented the ultimate American dream and they channeled their love of Americana – despite the fact that they were French – and managed to adopt the ultimate American symbol as their breakthrough product: a slim-fitting, stonewashed, three-zip ankle jean they aptly named the Marilyn Jean. That signature Hollywood luxury style and French je ne sais quoi flows into every Guess product, and certainly with aplomb in their eyewear line. Guess sunglasses evoke that ultra-glam feel, featuring fashion-forward silhouettes that feel classic yet modern at the same time. Taking a classic shape and adding a modern twist to it is the Guess MO, and the reason for all its head turning styles over the years. Guess Eyewear is for the adventurous and confident men, women, and teens who are looking for something that is easy-to-wear and fashionable without being overpowering. You’ll find classic styles, like the cat-eye frame in different bold and daring colors – color play being another signature Guess move – to more classic square shapes in XL sizes available with its own built-in sunglass cord made of silk material. Even though a brand like Guess has made its name by borrowing from the past, that doesn’t mean that there’s no space in its collections for looking into the future by revisiting iconic elements through technology to offer comfort, perfect fit, and an effortless look. Over the years Guess has also released several collaboration collections with celebrities such as Jennifer Lopez and J Balvin.
Square Sunglasses in TR90
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